Duolingo Trips – Take Home Task
Duolingo Application Process
As I started exploring opportunities for Summer 2026, I applied to several Product Management internships at well-known companies, including Duolingo. From a large applicant pool, only a small group is invited to complete a take-home assignment. While I wasn't selected to move on to the next stage, I genuinely enjoyed working through the project and bringing everything together. Below are the condensed instructions from the assignment:
- Pick one KPI and propose a new or reimagined Duolingo feature to improve it
- Create a 4–5 slide PDF that clearly explains the idea
- Include UI mockups or wireframes directly in the slides
- Provide enough detail for design and engineering to get started
- Explain how you'd validate the idea and A/B test it, including key metrics to track
The Results
After a week of brainstorming, scoping, designing, and refining, these are my final five slides. The KPI I focused on improving was Day 1, 7, 30, and 90 retention among travel-motivated users. Designed in Figma.
